Question # 1 (500 words maximum)

The concept of marketing in business has evolved significantly over the last few decades. Define how marketing impacts both a corporation and a consumer. What role does a consumer play in marketing today? What do you think the role of marketing will be in 5-10 years

Question #2 (800 words maximum)
Provide an example of a recent marketing campaign you observed that inspired you to pursue a career in marketing and apply for the MS in Marketing program at USC. Make sure your answer is detailed and includes all of the following. Please be as specific as possible.

• Provide a clear description of the campaign (the company, the business problem the campaign is addressing, how the campaign was executed, etc,),
• Who was the campaign targeting?
• What you found interesting/intriguing about the campaign?
• How does this campaign compare against competitors’ marketing efforts?
• What specifically was effective about the campaign?

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