The assignment is business plan writing. The length of the assignment should be about 3000 words (+/-10%). The word limit does not include administrative sections of the assignment: the cover or title page table of contents table of figures reference list list of works cited bibliography or any appendices. Use Harvard Referencing for all Harvard related purposes.
Task:
You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.
The business plan should include at least the following contents / elements:
Part I 150-200 words
Company overviewo Mission statement – the purpose of the business
o Vision statement what the business desires to achieve in the long run
o Business Core Values the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners
Part II 800-1000 words
Objectives Specific Measurable and Motivational Attainable Realistic Time Bound Products Customers consumer behavior and customers of the industry
Industry and market analysis o Industry
o PESTLE Political Economic Social Technological Legal Environmental conditions and trends (specify those they are opportunities or threats)
o Customer
o Competition direct and indirect competitors market share strengths and weaknesses
Internal business strengths and weaknesses
Part III 1500-1800 words
Business differentiation – how it will be achieved and perceived by customers Competitive advantage – reasons for which customers will choose your business as opposed to other alternatives
Marketing Strategy
o o
Part IV 750- 1000 words
Operations Strategy
Product Price Promotion and advertisingPlacement distribution system
Target markets strategy Marketing mix
Sales strategy o Sales monthly forecasting 2 years period
o o o
Business operations model
Buildings Equipment Technology Cars
Processes i.e. Imports Purchases Production Marketing Sales
Warehouse Accounting Human Resource Management
o Organizational structureo Internal employees and external associates (outsourcing)
Part V 200 – 300 words
Financial 2 year projected budgets
o o o o o
o
Financial model (own capital loans external shareholders) – chart Administrative & Operating expenses – chart
Selling expenses- chart
Financial expenses – chart
Break Even Point Analysis (sales amount sales units and period point)
Cash flow management

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