read the following case and answer the following questions file attached

what are your research interests in the area of information technology why do you think it is important to research in this area why did you select to pursue a program at university of the cumberlands instead of other institutions as an individual wha
October 21, 2021
crisis management 18
October 21, 2021
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read the following case and answer the following questions file attached

Please read the case Cultural marketing: maximizing business Effectiveness in a Multicultural world which is attached. Then answer the following questions. Each question worth 10 pts

1. What are the two major arguments for standardization marketing and advertising in international markets?

2. How is culture defined and explained in this article?

3. List and explain Hofstede’s dimensions of national culture

4. Define a Schemata and explain how it affects the way people interpret advertising

5. Review the cultural map of Advertising style (figure 1) and explain how USA consumers are different from Japanese consumers

 
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