Your assignment is to create a summary of each example that includes what happened and an explanation of each milestone and how both Penn State and Tylenol handled each of them.

Additionally, you are to provide an alternative manner for handling any failures that would have resulted in successful management and communication of the specific situation.

Finally, you need to develop and explain a list of “lessons learned”. These lessons should include key advice that any business or firm can use to avoid making mistakes when handling a crisis. Most importantly, be sure to focus on how proper communication eliminates or reduces any crisis.

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