Please read case study 1-1, 1-2 at the end of chapter 1 and answer the following question each in 150-200 words..

1. What is one key takeaway on what to do and what not to do when it comes to technological innovation for each case of Google and Lego (four points in all: one “do” and one “don’t do” per company)?
2. Find an example of a company that failed to innovate and was pushed out of business. What are two critical errors the company’s leadership made? Could these errors have been avoided? If so, how? If not, why not?
3. Find an example of a company that succeeded in innovating and became a market leader. What are two critical things that leadership did right? Could their success or strategy be replicated in a different industry or market segment? What inspiration could other companies take from this company’s success?

Comment on the responses of at least two classmates. Try to offer constructive and meaningful feedback that advances everyone’s knowledge rather than merely a virtual pat on the back or “interesting post!”

Thanks.

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