As discussed in the prior module, a part of effective new product launch execution is appropriate market communications. To build on this idea, describe a hypothetical new product that will be introduced into at least one market outside the U.S. State the name of the country and describe the product, discussing whether product modifications are needed (and which) and the marketing communication channel(s) that fit the product and the target market. What sort of multinational strategy does this represent? Evaluate whether these sorts of marketing communications, product modifications, and strategy are appropriate.

As always, provide clear, concise, focused, and well-documented responses and respond to at least two posts by colleagues. Make sure your comment is a relevant, informative comment. Source citations should be in conformity with CSU-Global Guide to Writing and APA (Links to an external site.).

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