The paper should be 6-8 pages (or more) double-spaced, size 12 font Times New Roman, Calibri, or Cambria with 4 sections.

The first section should be an overview of the company. What does the company do? What product or service does it offer? Where is it located? Who are its main competitors and what is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)? How is it regulated? This first section should provide a background or base-line understanding of the company in support of the rest of the paper.

For the remaining sections, pick any three from the following:

• A demand analysis illustrating the most applicable terms, concepts, or ideas
• A production and cost analysis illustrating the most applicable terms, concepts, or ideas
• A pricing analysis illustrating the most applicable terms, concepts, or ideas
• A “What they got wrong” analysis detailing a strategy mistake using the course concepts.

A “What they got right” analysis detailing a strategy win using the course concepts

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