*Read block 3 supplier identification and evaluation

Market intelligence can be gathered on many levels including the Macro Environmental level, a country level, an industry or commodity level, and a supplier level. In an ideal world, intelligence is gathered on all levels. But resources to do so are not always available.

Your manufacturing company sells B2B globally, but your resources are limited. Prioritize your focus. Which level would be the most important to you? Which level would be least important? In both cases, why?

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