How have Tesla and Tata Motors used the five generic strategies over the past 10 years? 2. Have their generic strategies stayed the same or have they changed over the past 10 years? 3.How would you evaluate whether these strategic choices have been successful?

Offense, Defense, and Strategy Read the Tesla and Tata Motors case studies in the text (cases 17 and 18). Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars. Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.

Questions Please answer all of the following questions:

Chapter 5 1. How have Tesla and Tata Motors used the five generic strategies over the past 10 years? 2. Have their generic strategies stayed the same or have they changed over the past 10 years? 3.How would you evaluate whether these strategic choices have been successful?

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