Marketing Objectives and Strategies: Promotion (including e-Marketing)

Continue working on the Marketing Plan. The assignments in Weeks One through Four will culminate in the Marketing Plan: Final Paper in Week Five.

Assignment Instructions:

In a three- to four-page paper (not including the title page, reference page, or monthly media calendar), discuss at least three promotional objectives. Identify and justify strategies you plan to pursue to achieve the promotional objectives. Explain the expected results of each promotional strategy.

Describe the benefits and challenges associated with integrated marketing communications. Discuss your choices of marketing communications with emphasis on Internet marketing activities such as a company website, Internet advertising, and social media. In addition, create a monthly media calendar that shows the forms of traditional and eMarketing communications you will use to reach your customers (on a separate page).

You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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