Written Report 20 marks Presentation 10 marks
Written report Due Week 10
(Fri 5pm, both hard copy on lvl 6 and soft copy on BB)
Words limit 3000 Presentation Due Week 9 &10
(As per your allocated time and week)
• Choose an organization form the following Industries:
– Australian Dairy farmers
– Hybrid car (choose one brand)
– Australian wool industry
– Business schools in Australia
– HSBC
– Bank of China
– Organic food
– Health and fitness industry
– Research industry (example CSIRO)
– Any non profit organization like Red cross or Salvation army
– Any small to medium size company in Australia
• Discussion on theory maximum 20%
• This assignment is in report form with the following headings:
– Executive summary
– Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
– Comments on both Micro and Macro environmental forces affecting the company
– Brief analysis of consumer perceptions and behaviour about the brand/company
– Marketing Mix (brief discussion)
– Your comments or any recommendations
• References Harvard style
• Research at least 3 to 4 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.

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