Option #1: Harvard Business Review: Should You Listen to the Customer?

Read the case study: Should You Listen to the Customer.

(Links to an external site.)Write a paper in which you analyze and evaluate consumer behavior.

• Explain the factors that influence buying decisions for tickets to see Dalacroix
• Explain the purchasing decision considering situational factors, personal factors, psychological factors, and societal factors.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU-Global library.

Your paper should be two to three pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least two scholarly references in addition to the course textbook and required readings. The CSU-Global Library is a good place to find these references.

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