why do you think the ceo decided to report 4 ratios instead of the 11 prepared comment on the possible consequences of the ceo s reporting of the ratios selected

evolution of communication and technology
March 11, 2023
cs 110 my itlab
March 11, 2023
0

why do you think the ceo decided to report 4 ratios instead of the 11 prepared comment on the possible consequences of the ceo s reporting of the ratios selected

As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

2017

2016

2015

Sales trend percent

147.0%

135.0%

100.0%

Selling expenses to sales

10.1%

14.0%

15.6%

Sales to plant assets ratio

3.8 to 1

3.6 to 1

3.3 to 1

Current ratio

2.9 to 1

2.7 to 1

2.4 to 1

Acid-test ratio

1.1 to 1

1.4 to 1

1.5 to 1

Inventory turnover

7.8 times

9.0 times

10.2 times

Accounts receivable turnover

7.0 times

7.7 times

8.5 times

Total asset turnover

2.9 times

2.9 times

3.3 times

Return on total assets

10.4%

11.0%

13.2%

Return on stockholders’ equity

10.7%

11.5%

14.1%

Profit margin ratio

3.6%

3.8%

4.0%

After the meeting, the company’s CEO holds a press conference with analysts in which she mentions the following ratios.

2017

2016

2015

Sales trend percent

147.0%

135.0%

100.0%

Selling expenses to sales

10.1%

14.0%

15.6%

Sales to plant assets ratio

3.8 to 1

3.6 to 1

3.3 to 1

Current ratio

2.9 to 1

2.7 to 1

2.4 to 1

Required

  1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
  2. Comment on the possible consequences of the CEO’s reporting of the ratios selected.
 
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