Directions: Read the case study at the end of Chapter 15 – Sue’s Southern Kitchen. Answer the following questions: 1. What kind of management and/or marketing assistance should Sue request of the franchisor? 2. What specific areas of management training should Sue request of the franchisor? 3. What specific marketing assistance should she expect from a franchisor? 4. What else should Sue do before opening her franchised business? Just answer questions

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