Brand and corporate image are important in purchase decisions. Watch Gillette Advertising Case Study: Best Tactics to Brand a Product Line.

Part 1:
In the first part of your discussion post answer the following questions:

• What message came to mind as you viewed the Gillette video?
• Was Gillette effective in delivering its branding strategy? Why or why not?

Part 2:
Locate and share another video with your classmates demonstrating effecting branding strategy. SCAN the discussion and do your best to NOT REPEAT the companies already discussed.

In the second part of your discussion post answer the following questions:

• What did you like about the video?
• Why was the video effective in its strategy?

For all discussion posts, back up your writing with terms and concepts from class readings. Remember, these same terms and concepts can be used in your Critical Thinking assignments and in the portfolio project, so use the discussion area as a place to practice applying terms and concepts to the situations being addressed.

Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA. Include at least two substantive posts to classmates by Sunday. Respond to two or more of your classmates’ postings in any of the following ways:

• Build on something your classmate said
• Explain why and how you see things differently
• Ask a probing or clarifying question
• Share an insight from having read your classmates’ posts
• Offer and support an opinion
• Validate an idea with your own experience
• Expand on your classmates’ posts
• Ask for evidence that supports the post

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