What are the driving forces in the industry in which Blackberry is competing? What impact will these driving forces have? Will they cause competition to be more or less intense? Will they act to boost or squeeze profit margins? List at least two actions your company should consider taking to combat any negative impacts of the driving forces. lastly, what are the key elements of your company’s value chain? Refer to Figure 4.1 in developing your answer. Don’t be afraid to be creative with your answer.

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