In 1985, Lucky Clover Shoe Company was started by John Kingsley as a small custom shoe store in Nowhere, SD. Innovation and determination evolved the single employee shoe store into a regional brand.
For years, Lucky Clover Shoe Company has thrived without an online presence. Based on a recent market analysis by Marketing Manager Reginald Jones, the company must have a website that promotes their brand as well as, if not better than, their printed marketing materials in order to stay competitive. Their staff tends to have a flair for being humorous in small ways, such as nicknames in e-mail signatures, but they want a professional looking website to promote their brand. Skip Williams, IT Manager, has determined that it is more cost-effective to hire a company than assume the creation and maintenance costs. They want to leverage your expertise and have contracted your company to present a complete web site solution. You must provide a fully documented solution that outlines your proposed services, design process, estimates, and Weebly.
For the Final Project, you will write a web site solution document that provides an opinionated approach and incorporates customer branding. You will also create a 5 page prototype web site in Weebly that demonstrates what a hosted site will look like. There are sections of the document where you can reuse previous text, but most sections will require you to write content specific to this customer; sections with reusable text will have a note in Web Site Solution Document Components.
This project will leverage skills and knowledge acquired throughout the course and create a comprehensive web site solution document. This is also a good exercise in dealing with customers that outsource to experts and if you ever perform independent contracting.
Customer Profile
Stakeholders / Management Team
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- President/CEO: John “High Top†Kingsley
- Marketing Manager: Reginald “Cross Trainer†Jones
- IT Manager: Skip “Loafer†Williams
Logo
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- Colors: Green (#C9F8A9) and White (#FEFEFE)
Motto
Quality footwear that makes you feel lucky
Customer Goals:
- Increase brand awareness
- Increase sales
- Capability to offer e-commerce in the future
Writing Guidelines:
- Prepare a web site development proposal that will be 10-20 pages in length (not including a title page)
- Use a “12†point font (Arial or Times New Roman)
- Use single-spaced lines instead of double-spaced
- Use APA style citations for any references
- Cite any information referenced from another source
- Use correct sentence structure and grammar
Web Site Solution Document Components
- Eighth section called “Estimates”. List fictitious prices for the various services proposed for content management and web site design. List prices for Weebly hosting based on their real hosting plans.
- Ninth section called “References”. List at least 5 web sites that your fictitious company designed. You may list your favorite web sites for simplicity.
Weebly Site Components
- Create a new web site in Weebly. You cannot reuse your web site from previous Learning Plans. The additional site is still free as long as you use a Weebly subdomain.
- Site must use the theme called Birdseye.
- Site Title must be “Lucky Clover Shoe Company”.
- Site Title must use serif font chosen in Web Site Solution Document.
- Headline text must use serif font chosen in Web Site Solution Document.
- Headline text must use primary color from the Web Site Solution Document.
- Headline text must display uppercase.
- Paragraph text must use Open Sans font.
- Blog Post Titles must use an accent color from the Web Site Solution Document for hover color.
- Site must contain 5 menu links for Home, About, Contact, Promotions, and Blog. Delete any other pages within the site.
- Home page must contain a heading of “Welcome”.
- Home page must contain a brief welcome message that you write. You cannot use lorem ipsum text.
- About page must contain the company history paragraph from above.
- About page must display an unordered list of the Lucky Clover Shoe Company management team.
- Contact page must contain a contact form with a map to the right.
- Promotions page must contain a heading of “Promotions”.
- Promotions page must contain a paragraph of lorem ipsum text.
- Promotions page must contain a blockquote that displays the customer’s motto from above.
- Blog page must contain a list of blog posts for the site.
- Site must contain a blog post with the title “Lucky Clover” and a paragraph explaining what tools and skills that you found most valuable during the course.
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