Using the organization you chose, think about their products and analyze the process of developing an effective media strategy.
375 words and four references
· Future of Traditional Media
Resources
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- Discussion Participation Scoring Guide.One of the most important portions of an IMC plan is the development of a media strategy that supports objectives using traditional media. Selecting the best media channel to reach consumers is very challenging. Using the organization you chose, think about their products and analyze the process of developing an effective media strategy.Response GuidelinesRespond to the posts of at least two other learners in a minimum of 50 words. In your response, offer additional insight, questions, or challenges to foster the learning experience. Take the discussion to the next level by challenging your fellow learners and posing thought-provoking questions.
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