Your final Case Assignment deals with health communication goals and objectives by Healthy People 2020 from the U.S. Department of Health and Human Services. Healthy People 2020 provide 10-year goals and objectives to improve the nation’s health. One specific goal is to use health communication strategies and health information technology to improve health care quality, health outcomes for the population, and to attain health equity (U.S. Department of Health and Human Services, 2012).

Using the U.S. Department of Health and Human Services (2012) resource provided, write a paper addressing the following:

1. Identify 3 different health communication objectives listed by Healthy People 2020 (Use the summarized list under the overview section on the direct link from your required reading. Note: they are listed in bullets under the provided link.)
2. Discuss the importance of the health communications objectives you selected.
3. Using personal experience, how would you address the objectives you selected? (Note: Feel free to use your military or other job related experiences that relate to your selected objectives.)

Length: 2-3 pages (excluding the cover page and the reference list).

National Commission for Health Education Credentialing, Inc. (NCHEC). (2017). Areas of responsibility for health education specialist 2015. Retrieved from https://www.nchec.org/assets/2251/hespa_competencies.pdf

Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox

U.S. Department of Health and Human Services (2015). Healthy People 2020 topics and objectives: Health communication and health information technology. Retrieved from https://www.healthypeople.gov/2020/topics-objectives/topic/health-communication-and-health-information-technology

University of Kansas, Work Group for Community Health and Development. (2014). Chapter 6: Section 7. Preparing public service announcements. Community tool box [Online resource]. Retrieved from http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/public-service-announcements/main

Optional Reading

Centers for Disease Control and Prevention [CDC]. (2015). Prescription drugs. Accessed at https://www.cdc.gov/phlp/publications/topic/prescription.html

Lingas, E. O. (2013). Promoting health: Media advocacy opportunities in English-and Spanish-language masthead editorials. American Journal of Health Promotion, 27(3), 200-204.

Substance Abuse and Mental Health Services Administration [SAMHSA]. (2015). Prescription drug misuse and abuse. Accessed at https://www.samhsa.gov/prescription-drug-misuse-abuse

File format: Your work should be prepared using Microsoft Word, PowerPoint, or Excel depending upon the assignment instructions. For assignments requiring video or voice recordings, use media formats that are supported by MyTLC Courses as noted in our Trident Support page.

In-text citations and references: Be sure that all information and ideas in your papers are supported by in-text citations and corresponding references at the end of the paper.

Scholarly sources: Online sources must be limited to credible professional and scholarly publications such as peer-reviewed journal articles, e-books, or specific webpages on websites from a university, government, or nonprofit organization (these have extensions .edu, .gov, or .org). Presenting consumer sources such as e-magazines, newspapers, Wikipedia, WebMD, or other commercial websites (these have extensions .com) as references is not appropriate.

Scholarly writing: Use an academic paper format, not an essay based on your opinions or experience. Avoid using the first person in writing. Synthesize what you learned from the sources you read; write papers in your own words; and cite sources within the text, as well as include a properly formatted reference list.

Use of your own words: Your paper should be written in your own words to enable faculty to assess your level of understanding. Avoid the use of direct quotes. Only use direct quotes when preserving the exact words of an author is necessary. In the rare instance that directly quoted material is used, it must be properly cited (with quotation marks and page numbers in the in-text citation); quotes should not exceed 5-10% of the total paper content.

The Writing Style Guide that is linked on the TLC Portal homepage under My Resources will help clarify expectations.

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