Respond to the questions listed below in a 12- to 15-page paper. Be sure to review the full requirements and the rubric to ensure you are completing all components of this assignment.

Austin Allan launched Tio Gazpacho because he loved the taste of traditional Spanish gazpacho and wanted to bring it to the United States. Though it has been an uphill battle to define a new category in the US food and beverage space, Tio and its product have made significant gains with partners such as General Mills and Michelin Star chef Jose Andres. As Tio’s story progresses, so do the opportunities for collaboration.

Allan simply wants to know: Where should he look next with new or current partners?

Answer the following questions:

• How and why do you think Allan targeted Tio’s current partners? What synergies are created for each partner in this relationship?
• What strengths and opportunities are created through Tio and Jose Andres, and through Tio and General Mills? The analysis can include current as well as potential examples.
• What threats exist? Consider material from the course and ideas and concepts in the completed milestone papers.
• What value have Tio’s partners provided to Tio?
• What value does Tio provide each partner?
• What areas are missing in these relationships/partnerships?
• What weaknesses does Tio have, what weaknesses are present in these partnerships, and what advice do you have for improvements?
• What political and economic challenges affect each company and how do these challenges affect the partnerships?
• Using material from the course to justify your recommendations, identify three recommendations for Tio’s future success as an international company. What actions are necessary for these successes to materialize and be sustainable?

Your paper should total 12-15 pages with appropriate headings and subheadings, and well-written. Support your answers using 10-15 peer-reviewed articles/professional sources in addition to the textbook. Note that written assignment/project must have a title page, section headers, introduction, conclusion, and reference page. Use of the CSU Global Guide to Writing & APA (Links to an external site.) is required in all your written papers. Turn in the completed project by the end of Week 8 (Sunday midnight, MT).

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