The diverse needs of many ethnic market segments

Explain both the plaintiff’s and defendant’s arguments.
July 18, 2019
Explain the public’s right to know versus personal privacy.
July 18, 2019

The diverse needs of many ethnic market segments

MKT 571 Week 2 Quiz (21/21)

1) Which term describes the diverse needs of many ethnic market segments?
• Multidiversity marketing
• Multicultural marketing
• Multifaceted marketing
• Mass marketing
2) How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
• Two
• Eight
• Nine
• Seven
3) Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
• Segment acid test
• Segment attractiveness
• Marketing-mix strategy
• Needs-based segmentation
4) When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
• Indirect heuristic
• Lexicographic heuristic
• Elimination-by-aspects heuristic
• Conjunctive heuristic
5) Which group is experiencing the fastest population growth today?
• Asian Americans
• Caucasian Americans
• Hispanic Americans
• African Americans
6) Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?
• Direct
• Niche
• Concentrated
• Undifferentiated
7) Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?
• Points-of-reference
• Brand reference
• Points-of-parity
• Points-of-difference
8) What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
• Functional
• Actionable
• Obtainable
• Reasonable
9) Which market is known as the invisible market segment?
• African American
• Asian American
• Caucasian American
• Hispanic American
10) Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
• Category membership
• Industry membership
• Product membership
• Market membership

11) In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?
• Relationship to
• Dimension to
• Value to
• Response to
12) Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
• Industry analysis
• Brand positioning bull’s eye
• Competitive analysis
• Brand perceptual analysis
13) Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?
• Point-of-difference
• Perceptual mapping
• Brand extensions
• Brand cannibalizations
14) Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
• communicate
• inflate
• create
• infuse
15) Which of the following do brand mantras attempt to define?
• Brand identity
• Brand equity
• Similarity to other brands
• Points of difference to other brands
16) Which of the following would consumers associate closely with a brand?
• Points-of-difference
• Customer focuses
• Points of reference
• Brand attitudes
17) What is the second stage of the consumer buying process?
• Purchase decision
• Buyer satisfaction
• Information search
• Evaluation of alternatives
18) When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?
• Internet
• Standard & Poor’s
• Trade directories
• Business associates
19) Which other dimension is the VALS classification system based on besides consumer motivation?
• Consumer beliefs
• Consumer retention
• Consumer support
• Consumer resources
20) Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?
• Product demand
• Consumer response
• Value proposition
• Value-added product
21) Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and
• perceptual mapping
• possession
• positioning
• positive marketing


 

PLACE THIS ORDER OR A SIMILAR ORDER WITH MY ONLINE PROFESSOR TODAY AND GET AN AMAZING DISCOUNT

get-your-custom-paper

The post The diverse needs of many ethnic market segments appeared first on MY ONLINE PROFESSOR .

 
Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.