A business case has at least four components, including market components, product components, industry components, and company components. Describe a hypothetical new product by addressing the following elements:
- the appropriate features of the product
- the product’s target price
- characteristics of product users
- size of the total market
- projected product sales revenues in year one of the product’s sales
If you are unable to make reasonable assumptions about any element, identify the research needed to determine the information.
Requirements:
- Write a four- to six-page paper.
- Include a title and a reference page.
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