Please do not choose Apple product, and please pick the product that are not sold in United States market.

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an essential part of marketing planning. To complete this exercise, you must choose one simple product (or service). It can be a new product or an existing product in a current market. Whatever you choose, make it sure that you are familiar with the product (service) characteristics (i.e., price, quality, etc.). Basically, you need to assume that you are a product manager of the product in your company. Then, consider that you need to develop a marketing plan for the product (or service) that will be introduced in Hayward, CA next year. Conduct first a situation analysis using what you learned in the class. Then, provide what you believe to be the three to five most significant elements of each dimension of SWOT for your product (see file provided).

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