strategy approaches on a new company

Assume you are an entrepreneur and are starting a new business. Create a fictitious company of your choosing and include a name for it.

In a three- to four-page paper, address the following:

Analyze the companyâ€™s strategic approach and why it will work
- Low Cost?
- Broad Differentiation?
- Focused Low Cost?
- Focused Differentiation?
- Best Cost Provider?
Determine what level of manager would be needed to make decisions about the strategic approach
Explain how they will differentiate themselves from their competition
Describe their competitive advantage and whether or not it is sustainable
Write a mission and vision statement for the new company.

The length and formatting requirements include:

Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
Formatted according APA
Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.