The company is Wyndham Worldwide

Planning Questions Table

Your answers in the Planning Questions Table will lay the foundation of an effective management plan by helping you clarify your purpose (we are…), function (we do…), audience (for…), competitors (against…), and allies (with…). To complete the Planning Questions Table, do the following:

Select your organization.

This can be where you work, a business you want to build, or an organization with which you are familiar where you have access to a manager willing to answer your questions.

Answer briefly the questions in the “Planning Questions Table”.

These answers should be based on organizational and market sources and interviews with organizational managers.

These answers should NOT be off the top of your head. Your own knowledge is also important, but look for opportunities to enhance credibility by supporting your opinions with research.

Value Proposition

The answers in your Planning Questions Table will provide the information you need to draft a value proposition, which can serve as an elevator pitch that communicates what sets you apart and why a prospect should select you over competitors. To draft your value proposition, do the following:

Draft an elevator pitch using the formula provided in the “Value Proposition” section.

If you completed the “Planning Questions Table”, this will be a simple fill-in-the-blank exercise.

SWOT Analysis

The information from the Planning Questions Table will provide what you need to complete a basic situational analysis for your organization. Putting your analysis into a matrix will help clarify your internal strengths and weaknesses against external opportunities and strengths so you can better formulate strategy (Kinicki & Williams, 2016). To complete the SWOT Analysis, do the following:

Answer the questions about SWOT analysis using information from the course materials.

Make sure you cite your sources.

Complete the SWOT analysis matrix using the information in your “Questions” table.

Culture, Leadership, and Control

With the foundations of your plan established, address how you will develop and lead a culture that delivers value to customers, and how you will monitor and adjust implementation of your plan.

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