You will be analyzing a small business . This assignment is two parts yo are only completing one and committing to do the other when posted

Part 1: Proposal

This will include the business’s name, a description, and why you selected it. Be sure to get confirmation from the business owner that they are willing to participate. The proposal should be approximately 50-100 words

Part two will be posted at a later date but it will consist of a 15 to 20 page paper of the following questions if you accept the first part you will have to accept the second part. DO NOT ANSWER THESE QUESTIONS IT IS ONLY TO SHOW YOU WHAT YOU WILL BE COMMITTING TO.

Business description – Manufacturer or service organization? Do they export their products/services? How long have they been in business? Etc.

Competitive advantage – What is their niche that allows them to be competitive?

Business plan – Did they have one? Was it brief or comprehensive? How was it useful? Do employees, suppliers, or others have access to the plan as well?

Marketing plan – Do they have one? What are some of their strategies? Do they collect marketing data?

Organizational structure of the business – What legal form of organization are they (i.e.; sole proprietor, partnership, corporation)? Do they have a mission statement? If so, are employees aware of it?

Financial forecasting – How do they approach it? Are profits expected to increase, decrease, or stay the same? What statistical methodology is used (i.e.; break even/ratio analysis)?

Customer relations – How do they reach out to customers?

Advertising and promotions – What forms of advertising and promotions do they use?

Risk management – How in-depth is that process? Are employees (safety) included in that plan?

Human resources – How do they approach issues like hiring, training, diversity, continuous improvement initiatives, globalization?

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