service watch articles blog post

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service watch articles blog post


Service Watch Articles Blog Post:



Y


ou are required to locate


a


current


article


that addresses a services marketing issue related to


a


class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other


publications that are applicable to the course. Students then write and post a blog entry on


Blackboard perta


ining to the following issues


(


1000


words minimum)


:



1.


A brief summary of the key point(s) of the article.



2.


A discussion of the how this article relates to a key concept examined in this course and


the implications for services marketing practitioners.



3.


The st


udent’s personal reaction and several detailed recommendations to the article based


upon the service marketing perspective gained during the course


In doing this assignment, you look beyond the textbook to f


ind “real


–


life” examples of the


concepts discusse


d in class.

 
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