busn 460 senior project
March 15, 2021
principles information systems business and organization
March 15, 2021

saturn general motors

Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM’s decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn’t Saturn made a profit? Was escalation of commitment in play in GM’s decision? If so, how?
 
 
Managerial decision making class/
250 words/list references
 
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