Please see attached files. Please use the draft paper Reflection and feedback from my professor. The question for the essay is on Observation journal file. Question from the observation journal paper: As a social scientist, the big question that I would ask is: how can one measure the attention or the focus level whenever one is watching an advert? Adverts are aimed to create awareness of a product or service by getting the attention of the viewers. Measuring the attention and the focus of the viewers should be determined to gauge the effectiveness of a particular advert.

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