MKT 505 WEEK 7 DISCUSSION
Discussion board 7-1.
1. Describe how retailing differs from a domestic retailer versus an international retailer.
2. Select a popular global retailer and discuss how the company successfully competes in the retail marketplace.
3. Compare and contrast the key differences between typical channel structures for consumer products and industrial products.
4. Choose a global retailer and discuss how the Internet is used for its business success
Discussion board 7-2.
1. Choose a country (ie. www.cia.govcountry fact book). Compare and contrast the differences between the mobile phone development in that nation with the mobile phone market in the U.S.
2. Standardized versus localized applies to advertising. Explain why the country would choose one method over the other when advertising mobile phones.
3. Briefly describe the difference between standardized versus localized products.
4. Provide an example of when you would sell a standardized product in the country.
5. Provide an example of when you would sell a localized product in the country
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