Respond to ONE OF THE DISCUSSION OPTIONS BELOW in a minimum of 175 words. Please state which option you are replying to at the beginning of your initial post.

OPTION 1: External Industry Environment & Five Forces – Your Industry

Discuss which of the “Five Forces” is the most important driver of your industry (NB – be sure to first state how you define your industry).

Then consider and discuss which one “Force” might become the *next* driving “force” of your industry in the foreseeable future and why.

OPTION 2: Internal Environment: Capability & Sustainable Competitive Advantage – Your Org

Identify and discuss at least one capability in your organization that can lead to a sustainable competitive advantage? As a part of this, assess and discuss how this capability meets the VRIO Model of Sustainability.

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