· Compare your initial posting with that of your colleague, including insights on the role of the strategic planning cycle.· In what ways do you agree or disagree with your colleague on competitive differentiation, and how can this enhance/expand on your understanding of competitive advantage?· Provide a suggestion for an additional competitive advantage strategy to better support your colleague’s posting, including a rationale for your suggestion.Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference.

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