Please see attached files. Please use the draft paper Reflection page to build the essay. The question for the essay is on Observation journal file. Question: As a social scientist, the big question that I would ask is: how can one measure the attention or the focus level whenever one is watching an advert? Adverts are aimed to create awareness of a product or service by getting the attention of the viewers. Measuring the attention and the focus of the viewers should be determined to gauge the effectiveness of a particular advert.

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