description of the project’s scope only as it relates to the sales and marketing activities.

• Describe the deliverables the team will produce, what type of information it will contain, and the level of detail expected.
• Identify the exclusions to the scope.
• Define any assumptions you are making about the rest of the project’s scope that impacts your decisions around the sales and marketing scope.
• Include an additional page to identify key points you will share in your conversation with the managers, identify their possible objections, and detail your response to those objections. Emphasize the assumptions you are making, what you expect the sales department to do, and any follow-up that still needs to be done around the scope.