Focus on the small business you selected for your Portfolio Project. In a well-written paper, cover the following:

• An explanation of the importance of extending the product life cycle for a business using a promotional strategy.
• At least one concept (increasing frequency of use, increasing the number of users, finding new users, and changing package sizes, labels, or product quality) that can be utilized in your promotional plan.

Your paper must meet the following requirements:

• Be 3-4 pages in length, not including the cover page and reference page.

• Support your answers with the readings and at least three scholarly journal articles.

• Format your paper according to the APA Format. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion. Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.

*Attached is the business selected.** A local donut shop.

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