MKT 421 – week 3 LT Write a 1500 word paper that includes the following: •An overview of the organization •A description of the product or service •A SWOT analysis of the organization and offering •A competitive analysis of the organization and offering using Porter’s five competitive forces model •The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors •A description of your target market •Needs that cause your target market to buy including emotional and logical drivers •A written positioning statement that identifies: ?Your target market ?The needs that drive purchase ?Your organization’s industry category ?How your organization solves the target’s needs ?Your organization’s competition ?What makes your organization different from its competition

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