popeyes launches chicken sandwich

Questions:

1. For what reasons do you think the new Popeye’s fried chicken sandwich is so popular?

2. Why are chicken sandwiches such an essential menu item for fast-food restaurants today?

3. What are the primary sources of differentiation that the competing fast-food chains are trying to establish in their effort to win customers?

4. What marketing communication strategies (e.g., social media) do fast-food chains use to attract customers?

5. What is a franchise? How might fast-food chains that are franchises operate differently than corporate-owned chains?

There is link for the article