Go to pages 31 to 32 of your recommended textbook and familiarize yourself with the GOOGLE Case Study. You can thereafter discuss and give answers to the following questions based on the case study:

1. How is Google’s mission statement related to its business strategy?

2. How does Google’s information systems strategy support its business strategy?

3. How does Google’s organizational strategy support its business strategy?

4. Which of Potter’s three generic strategies does Google appear to be using based on the case? Provide a rationale for your response.

5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective

I am aware that all students have a Grammarly account. I, therefore, request you all to use Grammarly to check your paper before you upload to iLearn, failing to do so will cause you to lose some points. The essence of doing this is to ensure that your paper is free from grammatical errors, conjugation, and spellings.

Reference: Pearlson, K., Saunders, C., Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA. Wiley, 2016

ISBN: 978-1-119-24807-1 (EVALC)

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