Case Questions: Fiji Water and Patagonia

Please answer the following questions in 2-3 pages double-spaced. Answer both sets of questions.

Questions on Fiji

1) What does it mean for Fiji Water to go carbon negative?

2) How can you identify greenwashing? Do you think FIJI is engaged in greenwashing?

3) Do you think Fiji contributed to the local economy?

Questions on Patagonia

1) What was so innovative about the Common Threads and Worn Wear Initiatives?

2) How could a “Don’t Buy this Jacket Campaign” marketing campaign make sense for a for profit company?

3) Why did Patagonia switch to organic cotton despite the cost?

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