Instructions

For this assignment, you will build upon your previous research on “best practices” for online branding and select at least two high-profile examples where personal and professional identities and brands have come into conflict in online media.

For each example:

• Discuss the concept of an “authentic self” online and its relationship to professional identities, supported with research-based principles for each of the examples identified in the Module Three journal assignment.
• Discuss the ethical implications of the conflict that occurred in each example.
• Explain whether or not you believe professional standards were adhered to in each situation.
• Based on the research you have done on best practices, recommend improvements for how the individual(s) involved in each situation could have handled the conflict between their personal and professional identities more effectively.

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