The Economist magazine recently promoted the following offer for its print and online subscriptions:

• Option 1: online subscription to the magazine’s website for $59
• Option 2: print subscription for $125
• Option 3: online and print subscription for $125

Why did the Economist’s marketing team structure the pricing of the offer in this way and how do marketers make use of the principle of relativity to set prices?

This discussion addresses the following module outcome:

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