There are many channels the organization may use to communicate with its potential customers. Once the customer is ready to make a purchase, the organization must have the channel or channels that will allow for a seamless buying experience. The consumer may order Starbucks coffee via app and pick up the coffee at the store.

This discussion addresses the following module outcomes:

• MO1: Understand how the supply chain creates value for the consumer (CO5, 8)
• MO2: Understand the needs of the multi-channel and omni-channel consumers (CO1, 5)

Analyze the marketing strategies for omni-channel consumers. Using the course materials and/or additional research, identify an organization currently using omni-channel marketing and discuss how its omni-channel tactics correspond to best practices of omni-channel marketing.

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