Course Project: Survey Research

Imagine that you have been hired by an automobile manufacturer to help introduce a new model to the market. The organization wants you to conduct a survey with potential customers.

Tasks:

Propose a plan to the car company. Your plan must include:

a brief summary of the automobile (you may select a vehicle of any type),

the target population for the research (and why they are a suitable population),

how (process) you will conduct your data collection,

what you will ask (e.g., design a questionnaire with at least ten questions),

and how you will measure responses (i.e., type of scale and why it is appropriate).

Submission Details:

Submit a 5- to 6-page Microsoft Word document, using APA style.

Name your document as SU_BUS7105_W2_Project_LastName_FirstInitial.doc

Submit your document to the Submissions Area by the due date assigned.

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