Send the completed assignment here.
E-Marketing Plan (25 percent of final grade)
Topic is Sephora
https://etailwest.wbresearch.com/how-sephora-integrates-retail-online-marketing
https://etailcanada.wbresearch.com/sephora-ecommer…
Launching and upgrading e-marketing sites for a commercial, nonprofit, or government organization require an effective plan. This is your opportunity to practice that professional skill.
Use the 7 section layout on page 478, in chapter 19, of the course text as your format guide. Use ideas from course modules, our textbook, and Internet research to help build your plan. The emarketing plan should represent both “the science and art” of marketing by presenting measurable facts and numerical projections throughout your whole plan as well as being creative and engaging.
Get instructor approval for the organization you plan to e-market by the end of week 1. Post your final e-marketing plan by the due date outlined in the course schedule. Emarketing plans, due to complexity and length, will be graded within 1-2 weeks after the due date for on-time submissions.
Your plan should be at least eight pages long and not more than twelve pages long, which does not include your title page, table of contents, executive summary and References page. Conform to acceptable college-level writing guides, such as APA (American Psychological Association) or UMUC’s Guide to Writing and Research.
Your plan must:
Please see attachments:
attachment #1 Example of an E-marketing Plan
attachment #2 & #3 Rubric