PRICING & MARKETING PLAN IMPLEMENTATION

Margins & Sales Volume

Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Industry Research and Application

Research your product/service’s industry with regard to mark-ups and contribution margins. (SELLING BAGS OF COOKIES MODULES ATTACHMENT MUST FOLLOW)

• Describe the industry
• Discuss the margins and markups on goods or services
• Discuss other economic factors that affect the mark-ups
• What marketing techniques can companies use to support the pricing schemes that support their margins?

Use research from quality graduate-level resources and at least two articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.

Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person.

Use the attached APA-formatted template (MKT501 Case4) to create your submission.

Assignment Expectations

Your submission will include:

• Trident University International’s cover page
• A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
• The reference list page in APA format

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Module 4 – Background

PRICING & MARKETING PLAN IMPLEMENTATION

Case

Alternative Approaches to Determining Price (read all 5 links on the page)
http://www.opentextbooks.org.hk/ditatopic/40310

Low-Margin Business vs. High-Margin
http://smallbusiness.chron.com/lowmargin-business-vs-highmargin-23272.html

Know Your Sales Margins
https://www.entrepreneur.com/article/206390

Measuring the Impact of Economic Factors on Consumer Satisfaction and Pricing Perceptions

https://www.decisionanalyst.com/whitepapers/pricing/

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