MKT 571 New Product Launch Marketing Plan, Part III
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning PrMarketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)Intended marketing objectives for Y1, Y2, and Y3icing and distribution strategies Implementation milestones Evaluation and control metrics and methodology to measure performance Contingency planning
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