Important! Read First

Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission.

Option #1: Car Dealership Data System

You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:

• What kind of data would you find helpful in populating your system?
• What sources would you find helpful in the selection process? What ethical considerations must be part of this process?
• What BI tools would you utilize to manipulate that data in order to establish trends and patterns that can help you target potential buyers? (Hint: If you suggest spreadsheet as a tool, you should provide snapshots of your activities, like tables, formulas, or other tools.)

Your paper should be two pages in length (excluding cover and reference pages), written according to the CSU-Global Guide to Writing & APA (Links to an external site.), and supported by a minimum of three academic sources. The “Best Bet Databases for Information System Management” (Links to an external site.) resource from the CSU-Global Library is a good place to find these sources. Review the rubric in the Module 6 folder for specific grading criteria.

Option #2: Storm Chaser Data System

You are a storm chaser who needs to have your team and equipment in place at the onset of the storm season. In order to be able to observe as many storms as possible, you assess the areas with the highest possibility of storms. This assessment is purely rational (data based). Write a paper that details how you would create a data system to build a map with possible paths and addresses the following questions:

• What kind of data would you find helpful in populating your system?
• What sources would you find helpful in the selection process? What ethical considerations must be part of this process?
• What BI tools would you utilize to manipulate that data in order to establish trends and patterns that can help you build your most possible paths? (Hint: If you suggest spreadsheet as a tool, you should provide snapshots of your activities, like tables, formulas, or other tools.)

Your paper should be two pages in length (excluding cover and reference pages), written according to the CSU-Global Guide to Writing & APA (Links to an external site.), and supported by a minimum of three academic sources. The “Best Bet Databases for Information System Management” (Links to an external site.) resource from the CSU-Global Library is a good place to find these sources. Review the rubric in the Module 6 folder for specific grading criteria.

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