For this milestone, you will develop the campaign overview outlining key elements of your proposal.

Specifically, the following critical elements must be addressed:

a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key campaign elements.

b. Key Takeaways: Summarize the major takeaways or “lessons learned” from the results of the earlier campaigns.

c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign goals.

d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on the client’s campaign goals, resources, and constraints, as well as industry research and best practices.

e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical concerns.

f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.

paper must be submitted 3 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Any sources must be cited according to APA style.

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