The goal is to get you reading, searching, and evaluating very real ethical issues in the media that might very well have an impact on you professionally.

Your challenge:

You are to identify—on your own—a real world ethical case that has communication implications. For example, a company produces a questionable ad or tweets something that misses the mark. Or the ethical mandates facing journalists covering a contentious or sensitive issue (and the ethical communication responsibilities of any individuals or organizations involved).

Suggested Format:

Background: Start with a short summary of the background so I’ll know the relevant details.

Values at play: Discussion of the values that are being reflected, violated, or debated.

Ethical Perspectives: Discussion of the various ways to look at this issue and/or the various individual perspectives being reflected in the debate.

Communication Implications / Mandates: Your analysis of the communication implications and mandates for various parties, and what you ultimately think various parties should do or say. If it is a case that has essentially concluded, then your take on what various parties did well, not so well, and what you would have done differently.

Grading Criteria

• Focus and Scope (Max 10 pts) – The writing squarely addresses an ethics issue with communication-related implications and provides all of the relevant background needed to understand the issue.
• Values (Max 25 pts) – Good discussion / list of values at play.
• Ethical discussion (Max 25 pts) – Extent to which you have really teased out the various perspectives… going beyond just the one(s) you agree with.
• Your take (Max 25 pts) – Depth of analysis regarding the communication implications, and the thoughtfulness of your suggestions.
• Writing Style and Mechanics (Max 15 pts)– The case is well written and mechanically correct (proper grammar, spelling, and format for citations).

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