Marketing Strategy Implementation

Now that you have created a marketing strategy, you will need to create a plan for your chosen business to implement the marketing strategy. This should be a concrete plan discussing how you apply the strategy created in Assignment 2.

Write a 5 page paper in which you do the following:

1. Determine any strategic partnerships the company could develop that would help promote both companies.
2. Construct a strategy for managing the top-selling product/service that the company provides. Provide a rationale for your strategy.
3. Review the pricing strategy on the top three products/services that the company sells. Develop a new pricing strategy for one of these top three products. Provide a rationale for your new pricing strategy.
4. Generate at least two ideas for sales promotion, advertising, and sale promotion strategies.
5. Select and outline a digital strategy. Provide a rationale for your strategy.
6. Design a plan to measure marketing performance. Provide a rationale for your strategy.
7. Go to https://research.strayer.edu to locate at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.

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